The Relentless Force Behind the Hospitality Revolution
Marcus Guiliano is a chef, entrepreneur, educator, and fearless disrupter in the world of food, wine, and spirits. As the visionary behind Aroma Thyme Bistro—the Hudson Valley’s most awarded restaurant—and the founder of VIP Winery Vacations and Doc Agave, Marcus has turned passion into platform. His journey spans over 350 wineries, dozens of distilleries, and thousands of conversations with artisans and experts who shape the global flavor landscape.
But Marcus’s impact doesn’t stop at the plate or glass. He’s a hospitality strategist and business coach, guiding restaurants, breweries, hotels, and product brands to clarity, profitability, and purpose. He’s authored several business books, including 50 Mistakes Business Owners Make, and—alongside his wife Jamie—co-authored a powerful survival and success blueprint for food businesses during the pandemic.
Marcus’s coaching blends raw experience, marketing genius, and a deep commitment to ethical, sustainable, and story-driven entrepreneurship. Whether through one-on-one consulting, keynote speaking, or immersive gastronomy tours, Marcus is rewriting what it means to live the good life—and helping others build it, too.
The Soulful Strategist of Story-Driven Hospitality
Jamie Guiliano is the curator of connection, the architect of unforgettable experiences, and the hospitality heartbeat behind every venture she and Marcus touch. As co-founder of Aroma Thyme Bistro and VIP Winery Vacations, Jamie has built a legacy of personalized excellence that stretches from boutique hotels to vineyards, tasting rooms, and beyond.
Jamie brings intuitive brilliance to guest experiences, wine programming, marketing, and event design. Her coaching and consulting work spans hospitality operations, customer experience, and storytelling strategy for restaurants, hotels, breweries, and premium food and beverage brands.
As a dynamic duo, Jamie and Marcus have coached hundreds of businesses across North America and Europe—and co-authored a pandemic-era playbook that helped hospitality entrepreneurs not just survive, but thrive. Whether she’s leading a cocktail class, curating a wine journey through Italy, or quietly refining a brand’s magic behind the scenes, Jamie delivers excellence with empathy and elegance.
Transform your hospitality business with Marcus’ proven strategies. From operations to branding, get hands-on guidance tailored to your goals.
Discover Marcus’ insights in print — from restaurant success to personal growth and leadership.
Experience hand-curated food and wine tours through Italy, France, and Mexico. Travel like an insider with exclusive tastings and world-class meals.
Master tequila and mezcal with virtual classes, certifications, and expert insights. Perfect for enthusiasts and professionals alike.
Book Marcus for keynote speeches, podcasts, and interviews. His energy, expertise, and real-world experience captivate audiences.
Dine at Marcus’ award-winning farm-to-table restaurant featuring a world-class beverage program in the heart of Ellenville, NY.
Success Bites: Scaling with Integrity
Marcus shares practical insights on running a purpose-driven hospitality business, featuring real client stories and expert interviews.
Tuscany & Piedmont — Fall 2025
A luxury 8-day wine and food journey through Italy’s most iconic regions. Limited spots available!
How to Taste Tequila Like a Pro
Join Marcus in this short, powerful lesson on evaluating tequila using industry techniques.
President, Royalty Rewards, Restaurant Marketing Expert
What is so pleasant about working with Marcus is that he is up to date with many different business technologies that are helpful to small business owners and that everything you talk about, you do yourself in your own business.
Author at Restaurant Unstoppable
I’ve interviewed over 340 of the greatest minds the restaurant industry has to offer. Few match Chef Marcus Guiliano’s authentic passion to serve those he encounters.
Director of Special Events, SUNY Sullivan
Not only was Marcus engaging but fun and informative. Marcus chose to share his stories, wit and wisdom.
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Tim Paulson
Author, Speaker, Consultant